I turn complex, national-scale challenges into resilient, scalable digital infrastructure.
12+ years across Traveloka and Indonesia's national educator platforms — from 0 to 4M+ users, $2.3M in savings, and teams that actually ship.
From startup growth to national-scale government infrastructure — a track record built on outcomes, not deliverables.
Every engagement I take on is measured by outcomes, not outputs. Here's the track record.
Pick what your organization is struggling with and I'll show you exactly how I can help.
I lead digital platform transformation at scale. With 12+ years across high-growth tech and national-scale systems, I specialize in strengthening platform architecture, improving operational reliability, and aligning cross-functional teams to deliver measurable business outcomes.
I transform fragmented systems into scalable infrastructure that drives growth, efficiency, and long-term sustainability — while ensuring adoption through accessible, intuitive user experiences.
Available for full-time leadership roles and consulting engagements with organizations that need to:
Led the scaling of national educator platforms from 350K+ lecturers to 4M+ teachers nationwide.
Led improvement of Indonesia's lecturer infrastructure for 350K+ users across 4,000+ institutions.
Scaled delivery products through high-growth pivot, reinforcing platform architecture and driving profitability.
Launched Traveloka Eats Delivery — building the company's first delivery stack from scratch.
Led transformation of Traveloka's digital marketing infrastructure to improve attribution accuracy and budget efficiency.
Drove 3× growth in accommodation GBV and revenue through integrated marketing and data-driven experimentation.
Began career in performance marketing — SEM, A/B testing, cross-platform integrations, and performance dashboards.
When the tools I need don't exist, I build them. These personal projects are where I prototype ideas, sharpen my craft, and prove that AI makes individual builders unstoppable.
I was managing work deadlines in one app, tracking bills in a spreadsheet, and dumping ideas into voice memos. Three apps, constant context-switching, zero flow. So I built MyNotes — a self-hosted productivity hub designed around how I actually think and work.
Built entirely with Claude as co-developer. From database schema to Google Tasks OAuth to the cron sync logic — every feature shipped in hours, not days. This app is living proof that AI doesn't replace the developer. It amplifies them.
Get in Touch
Whether you need a Head of Product, a strategic consultant, or a partner to lead a complex digital transformation — I'd love to hear your challenge.
Based in Indonesia · Open to remote & hybrid engagements worldwide